Built by the people who needed it
Ben Auerbach
Founder and chief executive
Ben trades diamonds in Antwerp, where he founded his own house and holds seats in the Antwerpsche Diamantkring and the World Federation of Diamond Bourses.
He also wrote the software. A trade that has moved stones for five centuries had never been given a system worth running on, so Ben built one himself, across years, while running the business it was for.
Adam Albastov
Chief technology officer and software architect
Adam is a software architect who has spent years shipping his own products, and who builds at a rate that other engineers ask him to explain.
He owns how this platform is put together: the API and the SDK, the native clients on 5 platforms, and the surface an agent connects to.
Where it came from
A diamond house runs on messages. Stones are offered on WhatsApp, terms are agreed in a voice note, the certificate arrives by email, and the shipping date moves on Signal. Ben was holding all of it in his head across separate apps, and the software industry had nothing to sell him.
So he built it. Then he kept building, for years, because every month the business wanted more from it: index the voice notes, hold the history when a number changes, tell me what I promised and when I promised it. He ran a real trading operation on it long before anyone else was allowed near it.
What he ended up with was infrastructure. Other houses in the quarter started asking whether they could have it, which is how a piece of private software became a company in Antwerp in 2025.
What we are for
Your message history is the most valuable record your business owns and the least usable thing you have.
It sits in 19 apps, each one answering only the words you already remember, and it walks out of the door with a handset or an employee. We index all of it, put it in front of you and the agents you authorise, and hand you the whole archive on request.